For example, you may have thousands of images on your website that need to be checked for the presence of “alt text,” which is a requirement under WCAG 2.0. This is a task for automated testing software, which can perform the job much faster than any human. While automated tools can detect if the images on your website have alt text, however, they aren’t able to determine whether the text is correct and meaningful—which is a job for human testers.

In fact, there are more ADA lawsuits brought against website owners now than ever before. WellPoint, HCA Holdings, Tenet Healthcare, and CAC Florida Medical Centers are just but a few classic examples of healthcare organizations that have faced the wrath of ADA lawsuits in the recent past. You could be facing fines of up to $75,000 for your first ADA web accessibility offense alone.
Now you know that some types of content and format on webpages can pose barriers for people with disabilities. The next steps are to develop an action plan to fix web content that is currently inaccessible and implement procedures to ensure that all new and modified web content is accessible. The website accessibility checklist included in this section helps you assess what needs to be done.
Justin is the founder of UsabilityGeek and has extensive experience with creating usable and memorable online experiences. He is primarily a consultant specialising in several core areas. Justin is also a visiting lecturer with the University of Hertfordshire and an expert reviewer at Smashing Magazine. You can reach out to him via his LinkedIn Profile.
The program assists by presenting reports of evaluation results, and it automatically checks single web pages, groups of web pages or web sites, as well as password protected or restricted pages. Supported formats include CSS, HTML, XHTML, PDF documents, and Images. Platforms supported include both Mac OS X and Windows. The program uses inside and outside firewalls, including intranets and development sites. Licenses are commercial, but users/developers can test the program on a trial or demo basis.
The need to make websites, mobile apps, and other online properties accessible to all is only going to increase as time moves on. Smart business owners will do well to get in front of this issue and make sure that their websites are ADA compliant now so that all their customers have the equal access to the resources they offer. Not just because they want to avoid a lawsuit or government action, but because it’s the right thing to do.
The Trump administration’s DOJ had previously promised to begin using WCAG 2.0 as its formal standard for web accessibility. However, the DOJ recently included this action as part of the department’s “inactive list,” which means that it’s not likely to be adopted in the near future. As a result, a clear standard to judge an organizations’ web accessibility will continue to be interpreted, and the number of ADA website lawsuits is not expected to slow down any time soon.
Hey OB – Disclaimer – none of this is legal advice and you’d want to check with a lawyer to know if you’re at risk for any action if you’re not ADA compliant. Based on what we’ve seen if you don’t have a physical retail or service location, and you don’t receive any funding from the government you likely aren’t required to have a website that would be considered compliant. Some people expect that to change in the next few years, but that’s what we know for now. Let us know if you have more questions or would like to test your site.
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